Cadbury 5Star's Ramesh and Suresh back with their lost antics with a 3D twist

Ramesh and Suresh are back and this time they are lost at a whole new level. With this ad, Cadbury 5Star takes forward the idea of getting ‘Lost in Taste at a different level’ with the all new Cadbury 5Star 3D. With the launch of this new crunchy, chewy, chocolatey Cadbury 5Star 3D, Mondelez India aims to build on its market leadership in the countline segment as it aims at premiumising the eat experience for its consumers.

Over the last 12 years, Cadbury 5Star has entertained viewers, bringing to them the ‘lost’ antics of the iconic duo of Ramesh and Suresh. Each time as they get lost in the flavour of the chocolate, the world around them twists and turns giving way for quirky madness and laughter.

Prashant Peres, Director, Marketing (Chocolates), Mondelez India, said, “Being the market leader in the chocolate category in India, we are committed to paving the way for the growth of countline segment in the country. Cadbury 5Star has been one of our strongest legacy brands that has consistently offered consumers an irresistible combination of chocolate, caramel and nougat for close to five decades. With Cadbury 5Star 3D, we aim at widening the brand’s play in the category as we add another dimension of ‘Crunch’ to the mix and hence the name ‘Cadbury 5Star 3D’. Ramesh-Suresh have become synonymous with Cadbury 5Star and even as we enter the 12th year of our campaign, they continue to tickle the funny bone of the viewers.  We are confident that they will further help the brand generate strong cut through and continue to be much loved by our consumers.”

Building on the 12-year-strong legacy of Ramesh and Suresh, the new TVC conceptualised by Ogilvy & Mather has given the iconic duo a cool look as they swim their way into the 3D world. The TVC opens with Ramesh and Suresh standing in a lifeless lobby staring at a painting of a calm lake. As soon as they take a bite of the all new crunchy Cadbury 5Star 3D, the painting comes alive and Ramesh and Suresh begin to swim their way into the painting entering a whole new three-dimensional world. The viewers are taken in for a joy ride, when the ‘lost’ antics of Ramesh and Suresh land them up in a fashion show. Ramesh and Suresh are so lost in its taste appeal that they fail to realise that they are walking on a ramp. The audience is taken in for a surprise and they burst into applauding the brave quirkiness of Ramesh and Suresh.

Amitabh Agnihotri, Group Creative Director, Ogilvy & Mather, said, “Cadbury 5Star is an iconic youth brand and we connect with our consumers through the entertaining 'lost' exploits of Ramesh and Suresh. With the launch of Cadbury 5Star 3D, 'lost' gains a new dimension. The launch TVC takes everything; from entertainment to humour, to look and feel; onto a whole new level. We hope people will enjoy Ramesh and Suresh getting lost on a different level.”

The TVC:

Credits:

Client:Mondelez India

Agency: Ogilvy & Mather

Creative Team: Rajiv Rao, Amitabh Agnihotri, Sameer Sojwal

Account Management: Hephzibah Pathak, Hitesh Patel, Beenu Kurup, Trupti Dave, Sagar Gupta

Production House: Curious Films

Director (film): Vivek Kakkad

Producer: Shahzad Bhagwagar

Director of Photography: Remy Chevrin

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