Big FM has extended Big Golden Voice to digital platform in the form of webisodes on its YouTube channel, Big Originals. Now in its fifth season, Big Golden Voice’s first two webisodes were launched recently and the rest eight parts of the series will go live on Wednesdays and Saturdays every week in January 2018.
The webisodes showcase the top 10 finalists and their journey of re-creating a popular folk song in a unique contemporary style with their accomplished mentor. A blend of fun and knowledge based guidance, the associated celebrities mentor the contestants and direct them towards the right path, ensuring an audio-visual treat for its audience. The show is being judged by Anu Malik and all the webisodes are bonded together by his immaculate style of presenting each contestant, encouraging them and guiding them.
Engaging listeners on radio to now extending its arm in the digital space, the introduction of webisodes will take the platform a notch higher in reaching out to a wider demographic.
Leveraging the reach of Big Originals, Big Golden Voice webisodes will help artists showcase their talent and gain recognition for themselves on the digital medium. Popular Punjabi and Marathi folk song recreations have already been released as a part of the first two webisodes and more impactful music is yet to follow. Along with the webisodes, separate edits of the songs are available across Big FM’s Facebook page and the Big Originals YouTube channel.
Big FM spokesperson said, “Through Benadryl Big Golden Voice webisodes on Big Originals, we aim to cater to the digital first audience and establish a strong connection with them. We hope that this year, our concerted efforts in following a traditional cum new media approach will help increase the reach and popularity of the property manifold.”