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Bang in the Middle wins Flemingo Group’s communication mandate

The travel retail operator runs the Mumbai Duty Free and Go Duty Free stores at the Mumbai and other airports

Global travel retail operator Flemingo Group has appointed Bang in the Middle as its communication partner.

Flemingo Group has both Mumbai Duty Free and Go Duty Free stores in its brand portfolio. Mumbai Duty Free, the brand that operates from Terminal 2 of Mumbai International Airport, manages the core concessions of liquor and tobacco, perfumes and cosmetics and food and confectionery. It also manages all the fashion and luxury stores at the International Departures at T2 in Mumbai and the coach, watch and luggage stores at the International Departure at T3 in Delhi.

Go Duty Free manages the core concessions of liquor and tobacco, perfumes and cosmetics and food and confectionery at the airports in Amritsar, Ahmedabad, Calicut, Chennai, Kolkata, Mangalore, Goa, Trichy, Lucknow and Jaipur.

Manishi Sanwal, MD, Mumbai Duty Free, said, “We have created an impact among travellers with our promotions and we will continue to keep adding value for our customers. With an increase in international travel and vast diversity of our target audience, we look forward to relying on the expertise of our agency to communicate effectively with international travellers.”

Naresh Gupta

Naresh Gupta, Managing Partner, Bang in the Middle, added, “Duty Free as a category has not approached shopping in the way Mumbai Duty Free has done in the past. The brand through its innovative approach has made the communication task even more challenging. We are very happy to partner Mumbai Duty Free and Go Duty Free in making Duty Free Shopping engaging.”

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