Asian Paints inspires people to lead richer lives at home

Asian Paints in its new corporate digital campaign #HomesNotShowroomshas attempted to reflect a deep-rooted connection that people have with their homes. The ideaisto inspire people to lead richer lives and include décor in their dream home, which is not just beautiful,but comfortable and personal as well. The new digital video beautifully highlights the emotional equity a home holds.

Asian Paints has leveraged this very essence through cutting edge designs that encompass meaning and feeling in it. Inspiring décor is not just to give an external look, feel or tone but is a reflection of the emotion of these very people who live in that home.

Conceptualised by Ogilvy Advertising, the corporate digital video launched recently captures the emotion of what a ‘home’ truly is. The video highlights the essence of living richer lives at home by creating spaces for self-expression and discovery with décor that adds meaning and memories to one’s home, thus giving liberty for relationships to flourish. Through the heart-warming narrative of a grandfather, father and grandson of a family, the video captures what feeling and meaning a home holds. Even though it means different things for different people, one thing that will remain constant is emotion. The memories and moments that have been created with a family are the most precious commodity. In the digital video, Asian Paintshas captured the importance of going beyond just status and looks, to filling a home with décor that adds meaning and feeling to one’s home.

Amit Syngle, COO, Asian Paints Limited, said, “‘Har Ghar Kucch Kehta Hai’ is a summation of our positioning and an expression which is timeless and is as relevant today as it was before. With #HomesNotShowrooms we are instilling empathy and meaning into decor in order to inspire people to lead richer lives at home. Being a forerunner in the décor space, Asian Paints also owns the emotion of home more powerfully than any other brand in India.”

Sukesh Nayak

Speaking more about the campaign, Sukesh Nayak, CCO, Ogilvy Advertising, said, “Decor should not just be about beauty but happiness too.  #HomesNotShowrooms is an idea that will help build empathy and inspire people to lead richer lives at home.”

The three-minutevideo will be followed by a series of shorter films, activation, digital and on-ground activities, designed to drive home the campaign thought – urging consumers to go beyond simply decorating, to actually living comfortably in their dream house.

The TVC:

Credits:

Client: Asian Paints

Agency: Ogilvy Mumbai

Ogilvy Creative: Sukesh Nayak, Kunal Sawant, Chandni Kapur

Ogilvy Planning: Prem Narayan, Vipasha Bhuptani, Sumana Suresh

Ogilvy Account Management: VR Rajesh, Pradeep Rao, Amrita Basu, Ritu Pandya, Alamara Shaikh

Production House: Purple Vishnu Films

Director: Sainath Choudhury

Producer: Malaika Choudhury

Info@BestMediaInfo.com