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Zee Media partners with to create AI-powered conversational platform for news content

The aim of this partnership is to help create a holistic engagement model for Zee Media and its consumers through interaction, analysis and customised content solutions, a data-driven AI platform based in India and California, has announced an agreement with Zee Media to create AI-powered conversational chatbots for its brands, including Zee News, Zee News English, WION and DNA.

The aim of this partnership is to help create a holistic engagement model for Zee Media and its consumers through interaction, analysis and customised content solutions.

Mahi de Silva, CEO, said, “ is helping global brands leverage AI and social media to transform and disrupt the way they engage consumers. We are so pleased to partner with Zee Media Corporation Limited, to create this shining beacon of innovation in India – a model the rest of the world can follow. As a mobile-first market, a majority of the current readers already consume and engage with news on social media. Our aim is to elevate this experience by personalising the experience for each and every user in India – in the language of their choosing. Zee Media has a fantastic track record but they are also at the forefront of the new age of content and news consumption in India. Though a relentless focus on data and insights, they are focused on evolving their content and delivery platforms across broadcast and digital platforms to ensure they deliver a product that delights their readers.”

Rohan Tyagi, Product Head Digital, Zee Media, added, “Zee has always been on the cutting edge of news and media publishing. We reach out to consumers across demographics and geographies in India and the world through our diverse range of content and it’s great to be able to engage with all of them simultaneously through our new messenger platform powered by With the adoption of AI across fields, this was a natural step for us to create a more engaging and evolved relationship with our consumers. We are very excited to work with and create some great engaging content for our readers.”

This platform, via a chatbot experience, is focused on enhancing and customising the experience between the readers and their chosen brands. Content delivery is integrated into a variety of Facebook platforms, including Facebook, Facebook Messenger and Facebook Live for video. This pioneering conversational experience brings together the power of social media posts, news subscriptions, breaking news, polls and feedback to enable a swift and seamless experience for the user by giving it content customised to his/her preferences. Through machine learning, provides actionable insights about end-to-end consumer engagement, including consumer sentiment and trends enabling brands to further customise the content experience.

Since its inception in 2016, has gone on to disrupt brand and consumer conversations across news publishing, entertainment, hospitality, public service and more. With clients across the globe including United States, Europe and Asia, some of the Indian brands in the stable include Neemrana Hotels, YouWeCan, Akshaya Patra, Circle of Cricket and others while international brands include the likes of Tony Robbins, Flawless by Gabriel Union among others.

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