The Zee Media group has announced the launch of Zee Uttar Pradesh-Uttarakhand. The network is re-entering the Uttar Pradesh and Uttarakhand market after 2014.
The network had a channel with the same name earlier which was renamed as Zee Sangam in 2014 and later in 2015, the channel was again renamed as India 24x7. This year, India 24x7 was rebranded as Zee Hindustan.
With this, Zee Media has now 14 channels that include Zee News, Zee Hindustan, WION, Zee Business, Zee 24 Taas, Zee 24 Kalak, Zee 24 Ghanta, Zee MadhyaPradesh-Chhattisgarh, Zee Rajasthan, Zee Punjab-Haryana-Himachal, Zee Kalinga News, Zee Bihar-Jharkhand and Zee Salaam.
The new channel was announced in an event in Lucknow where Uttar Pradesh Chief Minister Yogi Adityanath, Uttarakhand Chief Minister Trivendra Rawat, yoga guru Baba Ramdev, Rajya Sabha MP Subhash Chandra, Deputy Chief Ministers of UP Keshav Prasad Maurya and Dinesh Sharma, former UP chief minister and Samajwadi Party chief Akhilesh Yadav, Rajya Sabha MPs Amar Singh and Vivek Tankha were present as special invitees.