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Tata Sky Mobile App to live stream Sunburn Festival 2017

The app will showcase nearly 500 hours of music fest content from over the years too, which will be open to all users, including non-subscribers. Ola had partnered with the festival as presenting sponsor

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BestMediaInfo Bureau
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Tata Sky Mobile App to live stream Sunburn Festival 2017

Tata Sky, a DTH platform, will live stream the four-day long music festival ‘Sunburn Festival 2017’ on its mobile app. The festival is a mix of music, entertainment, experiences, celebration and lifestyle. Apart from live streaming Sunburn Festival 2017, Tata Sky Mobile App will showcase nearly 500 hours of music fest content from over the years too, which will be open to all users, including non-subscribers. Ola had recently partnered with the festival as presenting sponsor.

Performances by the headliners of Sunburn Festival – Dimitri Vegas and Like Mike, DJ Snake, Clean Bandits, Martin Garrix, Afrojack and Kshmr – will be live streamed on Tata Sky Mobile App. Over and above the four days of live streaming, prior to the event, there will be a rich library of content available on demand on the app.

This includes official after movies, artist interviews, exclusive backstage footage and performances from the world’s top electronic dance music (EDM) acts such as Kygo, Nucleya, Hardwell, David Guetta, Tiesto, Armin Van Burren and many more as well as an archive of all the past events from Sunburn season 10.

This is the first time ever that Sunburn festival, which kicks off on December 28, will be live streamed on a mobile app, making it the only OTT platform covering the festival live. Moreover, Tata Sky will broadcast snippets of Sunburn Festival 2017 on Channel 100 too.

Malay Dikshit, Chief Communication Officer, Tata Sky, said, “With increasing screens and the appetite of millennials to experiment with content, it is essential to reach the entertainment needs of consumers, just the way they like it. To create endearing and impactful engagement with millennials and to bring alive content across all types and sizes of screens, the Tata Sky Mobile App has partnered with the hugely popular music festival Sunburn.”

To cater to the fans, Tata Sky has lined up activities including:

*A 360-degree virtual reality experience that will let fans see what the DJ sees as he cranks out his tunes, putting them at the heart of the action like never before.

*A graffiti wall where fans can get their photographs clicked and jazz them up by drawing over them with personalised messages, quirky costumes or spray paint.

*A 3D hologram of the company’s logo at various points at the venue, in order to make fans’ engagement with India’s leading content distribution platform an even more experiential one.

Info@BestMediaInfo.com

Tata Sky Mobile app live stream Sunburn Festival 2017
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