Soho Square India has won the creative mandate for MedLife, a healthcare hub following a multi-agency pitch. Soho Square will now partner with MedLife in a journey to simplify healthcare by making the entire experience a seamless process. The business will be handled from the agency’s Bengaluru branch.
MedLife brings together all stakeholders in the form of a single app-based platform, thereby providing customers with a smooth experience. The app promises to make healthcare delivery simple, accessible and affordable. Offering everything from buying medicines to booking lab appointments, the MedLife app makes healthcare easy for customers. The brief from the client, meanwhile, was to communicate the ease of access to genuine medicine.
Tushar Kumar, CEO, MedLife, said, “We’ve always wanted our customer-facing communication to be easier, more joyous and to bring a smile on faces. We wanted to drive home a short and simple communication to our potential customers that MedLife stands for the best ethics, best pharmacy practices, best service and most honest prices. Being a customer-centric company, this definitely had to be part of our first mass marketing campaign.”
Sumanto Chattopadhyay, Chairman and Chief Creative Officer, Soho Square India, said, “It is exciting for us to work with one of the pioneer online pharmacies in India. We hope to play a role in helping them grow and prosper. While this is still a nascent category, it is one with tremendous potential; helping Medlife unlock this potential will be a very interesting journey for Soho Square.”
Speaking more about the category, Chattopadhyay added, “Given the size and volume of India, like any other consumer sector, the consumption in health care is huge. Only one per cent of our country buys medicine online. With this opportunity ahead of us, our mandate is to create awareness and grow the category rapidly. The product on offer is truly advanced, which we believe has the potential to change the way India consumes medicine. This collaboration has already got us excited and we cannot wait to begin seeing what they have in store for us!”