Savlon salutes the healing power of mothers

Savlon, ITC’s health and hygiene brand, has unveiled its new brand campaign ‘Bharosa Maa Sa’, which is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to.

There's no better medicine than a mother's love and care. This ode by Savlon India seamlessly touches upon a powerful antiseptic insight – when hurt we subconsciously call out to our mothers.

We instinctively utter 'amma', 'mummy', 'aai', 'maa' etc, which show how deeply connected we are with our mothers, especially when we call for help. It's the first name that comes up, the most reliable, most trusted saviour of all.

Sameer Satpathy

Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, said, “It’s a lovely film. It makes mothers and children share the same emotion of love and trust. The film stays true to the core brand promise of performance power and the healing touch of mothers.”

The film directed by Shashank Chaturvedi of Good Morning Films is a montage of athletes, the pain they go through and the two things that keep them going – Mother’s love and Savlon. The TVC brings alive the narrative of gentle love and warmth of a Mother and Savlon’s promise of effective care.

The TVC:

Kainaz Karmakar

Harshad Rajadhyaksha

Kainaz Karmakar and Harshad Rajadhyaksha, CCO, Ogilvy & Mather, said, “The power of the film lies in the human insight that the first person we think of when we get hurt is our mom. Savlon salutes the healing power of mothers, because moms know how to heal with love and gentleness. This truth will connect across geographies and languages. Savlon shares some important qualities with moms. We heal powerfully and yet, gently.”

The film has been conceptualised by Ogilvy & Mather. Ramakrishnan Hariharan, Sr. CD, Ogilvy & Mather, said, “This is a special one. The entire team has believed in this from day one. The film is beautifully shot and it has such a powerful insight you wonder why no one has ever done this piece for an antiseptic brand. Hope all moms like it, including mine.”

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