SAB Group to launch 15 FTA channels in one year

SAB Group will launch 15 free-to-air television channels in next one year, taking its count to 20 channels. The broadcast network has also entered into an understanding with Pantel Technologies to become the largest FTA network. Pantel recently acquired Reliance Communication’s DTH arm – Big TV.

The broadcast network already has five channels, a leading music channel Mastiii, GEC for UP, Bihar and Jharkhand Dabangg, Marathi GEC Maiboli, Dillagi and Gujarati music channel Dhamaal Gujarat. All these five channels are free-to-air.

Adding to these, the upcoming channels will be in the genres of kids, infotainment, religious, GEC, movie and music.

Markand Adhikari

Markand Adhikari, Managing Director, SAB Group, said, “There will be a GEC and more than one movie channel, because these are the primary drivers of viewership. Pantel recently entered the media industry and it wanted to get into content too. All these channels will be launched in partnership with Pantel. We were looking at expanding our portfolio of channels.”

The varied product offering will strengthen the business of Reliance DTH Big TV.

FTA channels have shown an upsurge with all the leading broadcasters showing keen interest in the FTA product offering. Through these new channels, the partnership is attempting at tapping on the immense potential of the rural segment and to provide them good quality family entertainment.

Pantel Technologies is an information technology and communication devices company with operations in India, South-east Asia, Gulf Cooperation Council and Africa, selling innovative Tablet PC(s) under the brand name of Penta T-Pad(s) in the Indian, South-East Asian, GCC and African markets.

Vijendra Singh, Chairman and Managing Director, Pantel Technologies, said, “Our main aim is to develop the entertainment appetite of the rural market and create an alternative India currently devoid of good quality content. With our coalition with SAB Group, we will bring in together our technological proficiency and their content expertise, thereby enabling us to provide good content for rural India.”

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