OMD Mudramax wins media duties of Cipla Health

Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health Limited (CHL).

Cipla Health Ltd. is a subsidiary of Cipla with focus on consumer healthcare products.

OMD Mudramax will be partnering with the brands under Cipla Health in its consumer engagement initiatives across mass media / digital and below-the-line promotional efforts. The account will be managed from the agency’s Mumbai office.

Cipla Health is working towards fulfilling its vision of becoming the most preferred consumer healthcare company in India. In its quest to create innovative health solutions for consumers, it has launched many consumer-need-centric health care products.

Himava Nath

Himava Nath, CMO, Cipla Health Ltd., said, “We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD MudraMax can help us achieve this goal.”

Sathyamurthy Namakkal

Sathyamurthy Namakkal, President, OMD MudraMax, said, “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working with good brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives.”

The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is an integrated marketing communications and services network. Operating out of 15 leading cities, the agency has a comprehensive presence across the length and breadth of India.

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