My FM launches sixth season of Jiyo Dil Se awards

My FM is back with the sixth edition of Jiyo Dil Se awards to honour and award real heroes. The awards acknowledge the hard work and commitment of the common people who work selflessly towards the betterment of the society.

Rahul Namjoshi

Speaking on the initiative, Rahul Namjoshi, Business Head, My FM, said, “This initiative is very close to our brand philosophy. Every year we aim to honour individuals who stand apart from the crowd and become a source of inspiration and it gives us immense pride to acknowledge the efforts of these magnanimous personalities doing such unusual things for the betterment of the society.  We are hoping to witness even bigger participation from people this year.”

Through the last five seasons of these awards, My FM has reached out to more than 100 such heroes who have been working selflessly. After being recognised by My FM, the government and local people have also come forward to provide social and monetary help so that they can continue the work more efficiently.

The nomination process for the awards has already started and people can register themselves. This year, there are 10 categories for participation, education, environment conservation, health and sanitation, public service, culture and art, sports, women’s welfare and empowerment, child care and development and economic development, including a new addition, entertainment and literature.

My FM is using 360-degree approach to promote Jiyo Dil Se awards through print, radio, outdoors, collaterals, and digital media to reach out to these people.

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