MTV celebrates passion of young love with Love On The Run

Saluting the power of love, MTV has launched a new fiction series, Love On The Run, which celebrates the paagalpanti and passion of young love that gives lovers the courage to stand by each other against all odds. Hosted by dancer turned actor Shantanu Maheshwari, this one-hour weekly fiction show will air every Sunday at 7 pm starting December 17.

Inspired by real-life stories, Love On The Run takes you through the adventurous and borderline crazy lives of couples who are madly in love but have the social odds stab up against them. The show highlights the evil systems of our society that create hurdles for the youngsters, when it comes to who they can and can’t love. Giving viewers a perspective on young love, the host of the show Maheshwari will question the orthodox ideologies that are still prevalent in our society.

Ferzad Palia

Commenting on the launch of Love On The Run, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, “Falling in love that is not ‘approved’ by the society is considered a crime in many parts of India even today. It’s disheartening to know that the consenting adults of our country are not given basic rights like choosing their life partners or who they want to love. MTV as a brand has always believed in being brave and supporting those who are brave. As a brand, we have always been at the forefront to voice the views of our country’s youth. With Love On The Run, we are taking this one step forward by not just putting across their views but also empowering them to stand-up for their choices. Inspired by real life stories, Love On The Run aims to touch issues and emotions which today’s youth not only relate to but have to deal with in real life.”

Shantanu Maheshwari

Talking about his first stint as host, Maheshwari, said, “I am amazed to know that despite being the most progressive nation we have so many restrictions on love. It’s disappointing to know that such kind of evil practices are still prevalent in our country. Love On The Run is a tribute to all those lovers who had the courage to fight against society and also stood against their own family for their love. I am glad to start my stint in hosting with such a great show. This would be my first attempt in hosting and I hope that audience and my well-wishers would appreciate my work in this new endeavour.”

Love On The Run will narrate 10 inspiring and fearless stories which will break the barriers of caste, class and religion. Each episode of Love On The Run will revolve around a couple who is deeply in love and wants to be together but is facing objection from parents, relatives or the society at large.

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