MindShift Interactive has launched its new office in Goa to strengthen the agency’s presence in India and build a niche within the hospitality sector. Goa plays host to leading hotels, luxury experiences and has a booming real estate market. With experience in all three, MindShift Interactive shall leverage the same towards providing valuable and quality digital marketing services to brands in Goa.
The Goa team has driven digital and content marketing assignments with Novotel Goa Hotels and Resorts, Le Meridien Goa, along with a few specialised fine dining restaurants, bars and boutiques.
The office has begun local operations with a servicing and sales team while research, strategy and operations will be driven via the Head Office in Mumbai, to ensure a synchronised approach towards delivering the digital requirements of the client. New business and strategy will be under the leadership of Zafar Rais, CEO, MindShift Interactive, who comes with an experience of over 15 years in the digital and marketing industry. Randal Gomes with an experience of over seven years in social media and content creation and will drive the strategy and innovations department. Arashdeep Sandhu, Operations Head, MindShift Interactive, will leverage 11 years of digital marketing and research towards building operational efficiency, and enhancing the advertising and lead generation capabilities of the organisation.
Rais said, “While conversing with agency founders and brand heads in Goa, we realised the dire need for a local, professional setup with excellent digital marketing capabilities, driving outstanding content, having proven executional capabilities and with the ability to decode data towards business advantage. Through clients that have been with us for over six years, award-winning campaigns under our belt and proven revenue driving strategies, we felt it to be the right time to capitalise on our expertise in a flourishing market. Of course, our immense love for Goa enabled us to blend professional and personal passion in an easier manner.”
He further added, “While the agency will focus on delivering digital marketing, social media, digital ads and lead generation services for now, we will also be consulting local PR, advertising and digital marketing firms to approach digital services in a more streamlined, insightful and profitable manner. Alongside, MindShift Studios, the content production house, will offer videography and photography services in Goa for brands that aspire to tell their tale in a more engaging manner.”
Sandhu said, “We have gained some excellent momentum over the past six years across India, and have had the pleasure of working with industry stalwarts as well as large brands like Marriott International, Practo, L’Oreal, Universal Music, and we see absolute potential in growing our base in a market that is evolving so fast. Goa is an increasingly important market to reach out to audiences across various segments. We see opening in Goa as a natural next step, and are excited by the opportunities that lie ahead for brands to embrace MindShift.”