Mindshare has appointed Michael Beecroft to the role of Chief Investment Officer for Mindshare Asia Pacific. He will be reporting to Ashutosh Srivastava, Chairman & CEO of Mindshare AMEA, Russia & CIS. He will take this role effective Jan 1, 2018.
In this role, Beecroft will drive Mindshare’s trading and investment strategy for the region, leveraging GroupM’s advantages of scale and thought leadership in full for their clients. He will be working closely with Mindshare and GroupM trading teams in all local markets to ensure the agency provides their clients with unrivaled access to quality local inventory, tools, and data as the market increasingly moves to biddable and programmatic trading models. Beecroft will work with regional media, data, and tech partners to ensure Mindshare’s multi-local trading strategies are combined with the best and most relevant regional and global offerings.
Beecroft will further head up the agency’s accountability teams ensuring Mindshare continues its great track record of always delivering in full the trading and pricing commitments we make to our clients. He will also be responsible for driving the supply side of Mindshare's Adaptive Marketing proposition, which includes the establishment of the newly developed performance marketing FAST Hubs.
Commenting on the new role, Beecroft said, “I’m tremendously excited to have the opportunity to both stay within GroupM and join such a power-house of an agency, one of such scale, but also continuously working towards leading industry change in media and technology.”
Srivastava said, “Michael joins us at a time in which the role of a CIO is in tremendous flux. No longer are the conversations about the lowest CPRP, but rather there is a complex and evolving discussion about the true value of media, which includes numerous factors including viewability, partnerships, measurement technology, and dozens of other variables, which need to ladder up to business results for our clients. His deep knowledge of digital as well as offline channels, keen business sense, and Asia experience make him the ideal candidate to lead our trading teams in the region.”
Beecroft has 20 years of digital and media investment experience, having spent the last 15 years at MEC across various senior local, regional, and global positions. His last two roles were Global Head of Digital Trading and most recently, the Chief Investment Officer for MEC APAC.
He brings unrivalled practice knowledge and experience, matched only by his huge passion, energy, and rare skill in being able to see beyond complexity, simplifying the real opportunities and actions for his clients.