Hamdard Laboratories ropes in Chimp&z as its digital agency

With an aim to connect with the current generation, Hamdard Laboratories (India) has appointed Chimp&z Inc as its digital marketing partner. The company recently refreshed its social media strategy and increased its focus on digital.

The dawn of the new millennium brought with it the rise of a more youthful audience. Younger and more up-to-date, this is a whole new consumer group waiting to be explored. Hamdard, a 109-year-old maker of iconic Unani brands and herbal FMCG, saw the change coming and has been quick to adapt its communication. A few of its brands include RoohAfza, Safi, Roghan Badam Shirin, Joshina, Sualin and Cinkara.

The new messaging around Safi and RoohAfza is also tailored for this younger, more dynamic group and the results show that this change was a wise decision on the company’s part.

Chimp&z Inc will be responsible for handling the brand’s social media duties to reach out to a larger digital audience base and break the traditional norms by generating interest with its creative inputs. The account will be handled from Chimp&z Inc, Gurgaon office.

Mansoor Ali

Mansoor Ali, Chief Sales and Marketing Officer, Hamdard India, said, “Hamdard has embraced the digital world with an extensive presence on major online platforms. With an inviting website, updated YouTube channel, Facebook page and even a Twitter account, Hamdard continues to remain relevant in its consumers’ lives, be it old or young. Building connections for heritage brands is not easy and we see alignment of thought and purpose in Chimp&z Inc as a digital marketing partner.”

Lavinn Rajpal

Lavinn Rajpal, Co-Founder, Chimp&z Inc, said, “Hamdard is extremely prestigious and renowned for its unique natural medicinal offerings. We couldn’t be more excited to partner with them. It gives us great joy to know that they have put their faith in our capabilities and we look forward to maintaining their standards as well as delivering effective and creative solutions to the brand in the coming months.”

Angad Singh Manchanda

Angad Singh Manchanda, Co-Founder, Chimp&z Inc, expressed his excitement on this new journey with Hamdard, saying, “We love challenges and the fact that a traditional brand like Hamdard is taking the plunge into the digital realm, is as exciting as it is challenging.”

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