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Gaana reaches new milestone, crosses 50 million monthly active users

The music app has also positioned itself as the Most Entertaining App on the Google Play Store for 2017

Gaana has crossed 50 million monthly active users, becoming the first music streaming app to achieve this milestone. The music app has also been awarded the “Most Entertaining App on the Google Play Store for 2017” categorisation.

Gaana also has the biggest installed base among music streaming apps with 92 million downloads. The music app has garnered more than 350 per cent growth in monthly active users over the past two years.

Gautam Sinha, the CEO of Times Internet which is the parent company for Gaana, said, “We started Gaana to delight our users with music and make it a household name. 50 million monthly users is just a beginning. ” 

Gaana had launched a range of industry first features like ‘Gaana originals’, a platform for independent music; exclusive content from both Bollywood movies and regional markets to cater to its diverse audience;  ‘Gaana Specials’ an original audio content programming with top celebrities in across genres of expertise; android-auto functionality, local music integration, transliterations in nine languages; player optimisation and auto-queue; an intuitive  music recommendation engine and seamless playability even at 2G data speed.

Gaana, COO, Prashan Agarwal, said, “It’s a proud moment for team Gaana. Not many home-grown brands have achieved this kind of milestone and very few brands in the entertainment space have been able to reach to this kind of scale in India.  As an industry leader, we shall continue to innovate and deliver the best consumer experience to our users. There is a lot more in store for our users for the next quarter. Every milestone is a stepping stone for us, we shall continue to challenge ourselves and look forward to enter 2018 on a high note.”

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