Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com. The omni-channel, travel-tech company operates across consumer, corporate and B2B segments. The relationship will be managed by Dentsu Webchutney’s Mumbai office.
Goomo.com is a new player in the already complex online travel agency category. While Denstu Webchutney’s mandate as the lead agency will include both online and offline campaigns, it will also involve building the brand’s positioning and awareness. The agency will work closely with Goomo’s branding and marketing team to launch the brand in India.
Commenting on the association, Gaurav Khurana, CMO, Goomo, said, "Goomo is a young and an aggressive challenger brand in this hyper competitive market. For us, it was imperative to find a partner who not only understood us as a brand, but also shared the same vigour as us. An agile and strategic partner who is ready to shake things up in the travel domain, Dentsu Webchutney with its expansive expertise in digital is our partner of choice. The driven team behind the name and the strong leadership makes it an ideal choice."
Nishi Kant, EVP & Branch Head, Dentsu Webchutney, said, “It’s an absolute privilege to have won the creative and branding mandate for Goomo. What excites us the most is that we have the opportunity to co-create the identity and positioning of the brand that resides in a particularly challenging category. It’s going to be a thrill-a-minute but we wouldn’t have it any other way. Both sides share a great rapport and we’re looking to partner together every step of the way as we prepare to change and challenge the norms of the category.”