Culture Machine has established a leaderboard for publishers across multiple categories in India. Culture Machine’s patent pending tech IP ‘Intelligence Machine’ tracked the month on month performance of Indian channels on YouTube and Facebook to provide a comprehensive view of which publisher has maximum engagement in terms of views, likes, comments, shares and subscribers.
Making use of proprietary algorithms and exclusive partnerships with Google and Facebook, Intelligence Machine has the unique ability to track three billion videos and categorise and rank publishers extensively. The current report provides insights on the entertainment and news category. Another leg of the report will be released by the beginning of 2018 which will include sports, fashion, beauty, automobile and the food industry.
The ranking is based on the number of views clocked only for the respective month. Also, only India-based top YouTube and Facebook pages are considered for this analysis. Top channels from YouTube and pages from Facebook are selected using Intelligence Machine Influencer section depending upon several factors such as subscriber count / page likes, overall viewership, engagement and consistency of video uploads.
The top 500 channels/ pages belonging to entertainment genre and top 300 news channels/ pages categorised by Intelligence Machine are included in the analysis.
Entertainment category includes digital brands like Being Indian, The Viral Fever Videos, All India Bakchod and others. It also covers popular singers, movie and television celebrities, music labels, TV channels, movie production houses. News category includes TV news channels, print newspapers and digital news brands like FirstPost, Bloomberg, The Quint, TheWire.in among others.