Cogmat, a digital marketing agency, has won the mandate for two of Lohiya Group’s cooking oil brands – Gold Drop and Sooprlife. The agency will manage the brands’ entire digital media duties, including social media management, search engine optimisation (SEO), influencer marketing, media planning and management as well as website creation for Gold Drop. The retainer account was awarded following a multi-agency pitch.
CogMat will concentrate on the brands’ intent of reaching and engaging with its audience on social platforms focusing on English and Telugu on Facebook and YouTube, while also reaching out to newer markets and geographies.
Mitesh Lohiya, Director of Marketing, Lohiya Group, said, “As a trusted brand for over three decades, Gold Drop and Sooprlife are constantly looking to build unique brand identity with creative initiatives and innovative ideas, which came across in CogMat’s pitch. Through this relationship, we are certain that the combination of the agency’s extensive work experience and industry knowledge, together with their understanding of the brands’ communication needs, will lead us through the next phase of brand evolution, which is launching on social media platforms.”
Mitchelle Carvalho, CEO, CogMat, said, “We are pleased to have a prominent FMCG brand such as Gold Drop and Sooprlife on our client list. Our main thought behind building the digital strategy is focusing communication around the brands’ relationship with their consumers, their pride on bringing a quality product to the table. The strategy will be to marry our creativity and know-how with the brands’ long standing equity and reputation.”
The engagement includes a large communication-based campaign for the brand on social media, SEO, design and development of a new website and long form content for the brand.