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bindass launches new multi-platform fiction offering ‘Tere Liye Bro’

Premiering on the linear and digital platforms concurrently, the series is co-presented by Micromax and Indian Motorcycle, powered by Denver

bindass, a homegrown youth entertainment channel, has announced the launch of its new series titled ‘Tere Liye Bro’. Catering to both its digital and television audiences, the 10-episode series of 22 minutes each will be aired on bindass and simulcast on Facebook and YouTube.

Last year, with Girl in the City (followed by The Trip and Girl in the City Chapter 2), bindass tried to create disruption with an omni-content, multi-platform strategy to grab the millennials in a rapidly evolving digital space. The brand just concluded its fourth series ‘Dil Buffering’ that witnessed 30 million views across all platforms, as per the channel.

The new series Tere Liye Bro will revolve around the exciting journey of three best friends, and the twists and turns their lives take, which make them appreciate their bond as friends much more. Co-presented by Micromax and Indian Motorcycle, and powered by Denver, the inaugural episode is slated to air at 7pm, starting December 8.

With brand values and content that reflect the lives, dreams and aspirations of the millennials in India, bindass is constantly providing engaging entertainment with its riveting show concepts.

The captivating storyline of Tere Liye Bro focuses on three friends, whose bro-mance continues way past college, into their working world. Pulled in different directions by their careers, they still make the time to have their wild rendezvous, egged on mostly by Aniket, the most spirited of the three.

He also acts as the glue that keeps them together in spite of the differences that erupt ever so often between the other two, Vineet and Farhaan. As the three ride their roller-coaster of risqué fun, a freak accident takes them by surprise, changing their lives forever. The show offers the millennial audience a slice from their own world served with drama and intrigue that makes for compelling viewing.

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