94.3 Radio One India is launching a large ‘unity & harmony’ content initiative called “People United. India United”. The initiative is a New Year wish by 94.3 Radio One to all its listeners that encourage people to focus on the things that make us all the same and not the things that make us different.
Anil Machado, Chief Content and Talent officer, 94.3 Radio One, said, “This first-of-a-kind content initiative on Radio One called People United. India United is being supported by a huge number of celebrities that include Aamir Khan, Vidya Balan, Irrfan Khan and many more. They will encourage people to forget their differences and focus on the common things that they can come together on. The content in the month of January 2018 revolves around people who seem different at first but when you look at their background or religion or caste then you see that they do things that are common and for the good of the country. So there will be teachers, doctors, scientists of different religions and socio-economic backgrounds but who come together to meet their combined contribution to Indian society. This sends a strong message of unity and harmony. We will amplify the content to peak on January 26, our Republic Day.”
The in-house band of 94.3 Radio One called #TheRadioOneBand has created a special original song and video called ‘We’re Just People…United ’ to spearhead the social media promotion. The song which already has over 25,000 views can be seen at
The song is also being used in a special contest on Facebook where listeners are asked questions based on the lyrics of the song and winners will win special prizes. The response to the contest can be seen at
Vineet Singh Hukmani, MD & CEO, 94.3 Radio One said, “Our upscale educated audience has the power and spirit to come together and give initiatives like this the wings it needs. We are also pleased to get brand support from some of India’s big brands around whom ‘India Unites’. We are happy to innovate with a powerful message of unity and harmony in the coming New Year and we thank the celebrities, our inspirational listeners and much appreciated client brand support for giving this movement the impetus it rightly deserves.”
94.3 Radio One India is a brand owned by Next Radio Ltd and a subsidiary of Next Mediaworks.