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The watch that helps you stay fit and safe

Timex introduces a new device, a product of a collaboration between the watch-maker and Indian start-up Blink, in a TVC created by Wirepaper Studios

Click on the image to watch the TVC.

What if a watch could help you keep tab on your health and assist you in your daily routine while also keeping you safe? The new product from Timex, ‘Timex | Blink’, a collaboration between the watch-maker and Indian start-up Blink, does just that.

In a TVC, conceptualised by Wirepaper Studios, Timex introduces its new device. The new TVC showcases how one can keep oneself fit without giving up on the style quotient no matter what you are doing throughout the day. It reminds you of your priorities and has a caller ID so that you don’t have to carry your phone everywhere. It helps you create an impression with different styles and interchangeable straps. More importantly, it has an SOS feature that makes sure you can alert your loved ones at an instant whenever you feel you are in danger.

“Timex is a global brand that has a lineage attached to it, which is glorious and unique. As a brand, we have always focused on enhancing lifestyles and giving our consumers a timeless experience. The brand has evolved over the years with advancement in technology and lifestyles but has always kept its American roots intact. This TVC showcases how to keep fit without compromising on style throughout the day,” said Anupam Mathur, Head, Sales and Marketing, Timex Group India.

Speaking about the brief given to them and the campaign, Vikrant Singh Kirar, Creative Head, Wirepaper Studios, said, “Our brief was to showcase the uniqueness of the device in terms of its distinct looks and wide range of features. This watch is nothing like anything out there, and brings together the classiness of a timepiece and sportiness of a fitness tracker. The character, set-up, activities had to be true to the product and its target audience.”

The TVC:


Client: Timex

Creative agency:  Wirepaper Studios

Account Management: Witworks

Account Planning: Witworks

Director: Vikrant Singh Kirar

Production House: Wirepaper Studios

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