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The Glitch acquires digital mandate for Fair & Lovely

The agency will manage its communication strategy, social media marketing and brand management across digital platforms

Full service digital first creative agency The Glitch has won the mandate for Fair & Lovely, HUL’s skin-care brand.

The agency will be managing their communication strategy, social media marketing and brand management across digital platforms. The account will be handled from the agency’s Mumbai office.

Prachi Maroo

Prachi Maroo, Business Director, The Glitch, said, “We are extremely excited to get the opportunity to partner with one of the world's biggest personal care brands. Fair & Lovely adds greatly to our existing personal care category portfolio that we have been building over the past few years. Our aim is to take the brand's presence on digital many notches higher both across the skincare range as well as the foundation.”

Sunetro Lahiri

Sunetro Lahiri, Creative Director, The Glitch, said, "Fair & Lovely as a brand has been a marketeer's study case vis-a-vis getting the grassroots and tactical strategies perfect for years on end. The partnership is extremely exciting for the possibilities and journeys we're itching to chart out as a creative thinktank." 


With the help of Fair & Lovely Foundation, the HUL brand aims to empower five million women across Asia and Africa through knowledge, skills and career guidance.

The Glitch manages digital mandates for a number of brands such as Lakme, Tresseme, LinkedIn, Abbott, ICICI, STAR, TBZ-The Original, TLC, Closeup, SET WET, Tinder, Shutterstock and others.



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