The Digital Street, a Social Street Group Company, has named Praveen Raj as itsÂ Senior Creative Director. He will work closely with Prasanth Mohanachandran, Founding Partner & CEO, The Digital Street.
Raj comes with over 15 years of experience in trans-media advertising with a specialisation in digital innovation. Rajâs understanding of the space and his vision will enhance the creative facets of the practice and forge new paths for its clients.
Before joining The Digital Street, Raj spent three years with Isobar, heading the creative teams for West and South regions. Raj has also had prior experience teaming up with Mohanachandran at Agency Digi where he worked on prestigious clients such as Axis Mutual Funds, HDFC Securities and Enrich Salons & Academy. Raj has also spent four years with OgilvyOne Worldwide fronting businesses for several prestigious brands like Vodafone, Diageo, Disney, Tata AIG and Emirates and thereafter with Hungry & Foolish where he was involved in crafting for independent creative products and cross-media advertising projects for clients like Kamasutra and Lenovo.
Mohanachandran said, âWe are thrilled to have Praveen at the helm of our creative team. With his proven track record, he is right placed to lead the team to disrupt the digital world one infectious idea at a time.â
Excited to work with Mohanachandran and his team again, Raj said, âIâve known Pras for a long time and itâs always a thrill working with him. Iâm also looking forward to learning from Pratap Bose, Deepak Singh and the contagiously creative team at The Social Street. The team at The Digital Street is young, motivated and coming off a series of big wins, so itâs an electric atmosphere to be part of! The coming months should prove very interesting.â
The Digital Street is the digital arm of The Social Street. With its philosophy of âDisrupting the digital world one infectious idea at a timeâ, The Digital Street creates solutions for a connected and mobile world for the multitude of brands it represents. The office is headquartered in Mumbai and operates through The Social Streetâs network across 11 cities in India.
The Social Street is a full-services marketing and communications agency designed to offer solutions across the communications continuum, including retail, shopper, out-of-home, events, promotions, activations, youth, sports marketing, media, digital, content and consultancy.