Sixth edition of Colors Pinkathon in Mumbai on December 17

The sixth edition of Colors Pinkathon Mumbai 2017 – Inspiring Partners Bajaj Electricals, India’s biggest women’s run, will be held on December 17 at R2, MMRDA Grounds, BKC.

Online registrations for the multi-category run are open at www.pinkathon.in/mumbai for the VWash Plus 3km, 5km and Tata Salt Lite 10km run and for the 21km.

Pinkathon - Empowering Indian Women encourages and promote fitness and health among women and create awareness for breast cancer, bone health, thyroid disorder and other issues relating to women’s health. It is supported by United Sisters Foundation and promoted by Maximus Mice & Media Solutions. Pinkathon founder Milind Soman formally announced the launch of the sixth edition of Colors Pinkathon in Mumbai at a press conference held at Lower Parel, Mumbai.

Raj Nayak

Present at the conference were dignitaries like Raj Nayak, COO, Viacom 18; Reema Sanghavi (Co-Founder Pinkathon & MD - Maximus Mice & Media Solutions Pvt Ltd); comedian and writer Mallika Dua; Sagar Boke, Head, Marketing, Consumer Products Business, Tata Chemicals; Devieka Bhojwani (Vice-President – WCI); Dr Shishir Shetty (Apollo Hospitals); and 101-year-old Mann Kaur, an Indian track-and-field athlete, who holds the world record in the over 100-year-old categories along with three Colors Pinkathon mascots.

Through the Tata Salt Lite 10 km run, Tata Salt Lite reinstates the importance of taking control of one’s own health and nurturing oneself. As a part of the brand’s association with Colors Pinkathon, Active Living Partner Tata Salt Lite also launched its #GoActive Campaign through two digital films. The campaign inspires every woman, irrespective of her societal and financial status, to commit to an active lifestyle and take up running.

Raj Nayak, COO, Viacom18, said, “Initiatives like Pinkathon are a great way to boost the confidence of women and strengthen the belief that women can do wonders! With such associations, we envisage a better future for our women who nurture and shape us.”

Expressing delight at the launch of the sixth edition of Colors Pinkathon Mumbai, 2017, Inspiring Partners Bajaj Electricals founder, Milind Soman said, “We are very excited to bring Colors Pinkathon to Mumbai once again for the sixth time. We are confident the city and its people will support us and help make this run a humungous success.”

The fitness icon further added, “We now organise Pinkathon in eight cities. More than 8000 women run at each of these events at the VWash plus 3km, 5km, Tata Salt Lite 10km and 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”

Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt Ltd, said, “Besides Mumbai, Pinkathon has already been held in various cities like Bangalore, Hyderabad, Kolkata, Delhi, Chennai, Guwahati and Pune in 2017. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated this year. This number is expected to grow in leaps and bounds in 2018 with Pinkathon expanding to more cities. The campaign will be supported by an integrated communication plan which includes several pre-event activities like training runs for baby wearing mothers, first-time women runners and cancer survivors. We have introduced events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have also introduced the traditional attired cycle really and the Fearless Midnight Run.”

Anant Bajaj

Anant Bajaj, Joint Managing Director, Bajaj Electricals Ltd. said, "Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. Pinkathon is an excellent platform where women can be made aware of dreadful disease such as breast cancer through a fitness drive.”

Expressing his views on the importance of a healthy and active lifestyle, Sagar Boke, Head, Marketing, Consumer Products Business, Tata Chemicals, stated, “The first step in empowerment is taking control of one’s own health and nurturing oneself. By virtue of associating with Pinkathon, Tata Salt Lite seeks to motivate women to run for their health, regardless of what society dictates.”

Devieka Bhojwani, Vice-President, WCI, said, “As you are aware Women’s Cancer Initiative – Tata Memorial Hospital, has been working, for the past 14 years, since its inception in 2003, on creating awareness on the importance of early detection of women’s cancer which could save many lives. Running is an activity that not only promotes wellbeing but also raises immunity levels and improves health, and helps protect against diseases like cancer.”

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek for the cancer survivors. Starting with a trek, this event felicitates the inspiring cancer survivors honouring them with an “I Inspire” medal.

In Colors Pinkathon Mumbai, 50 visually impaired girls would be participating in the different run categories. To prepare them for the main day, unique training sessions are designed with the help and coordination of sighted runners. Colors Pinkathon Mumbai - Inspiring Partners Bajaj Electricals is organising special training runs in various parts of Mumbai for the registered participants who have requested training for the main day. Fatema Shivanand Manthalkar, a 51-year-old visually impaired woman, was announced as the mascot for the visually impaired squad which will be the running the VWash Plus 3km. 30 hearing impaired girls will be also participating in the VWash Plus 3km category.

Sonali Patil, a cancer survivor, was announced as the mascot for the 5km category run and Mallika Dua was announced mascot for Tata Salt Lite 10 km. All of them were presented with the first bib.

As one-of-a-kind initiative, every single participant of Colors Pinkathon Mumbai - Inspiring Partners Bajaj Electricals can choose to avail of a free gynaec consultation from its healthcare partner Apollo Foundation or a free mammogram if the participant is above 45 years of age.

Soman also highlighted the concept of Pinkathon ambassadors in every city who are committed men and women connecting for one cause – ‘health for every woman’. Each Pinkathon ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. ‘Pinkathon goes to School’ is another interesting concept to encourage mother-daughter teams to run together. There are over 300 Pinkathon ambassadors across cities working selflessly towards promotion the cause.

Colors Pinkathon in Mumbai has received huge response from corporate sponsors like Colors, Bajaj Electricals, Tata Salt Lite, VWash Plus, Reebok, Apollo Foundation, Red FM, Bisleri.  Bajaj Electricals will be planting 1000 trees to commemorate the ‘Pinkathon going green’ in Mumbai.

All proceeds raised from the event will be used for the expenses incurred in organising and marketing the event, and by the Women's Cancer Initiative in its fight against breast cancer.

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