Sa Re Ga Ma Pa Li'l Champs yields bounty for Zee TV

The grand finale of Sa Re Ga Ma Pa Li’l Champs was the highest rated finale of the year. The singing talent show was launched as the No.1 non-fiction show in February 2017 and maintained the No. 1 position in the 9 pm slot. Zee TV replaced the show with Dance India Dance on November 4.

As per BARC HSM data (Urban + Rural) for Week 44 ’17, Zee TV has broken its previous records with the highest viewership in the last two years of 741.062 million Impressions across HSM. The strong increase in Zee TV’s ratings can be attributed to Sa Re Ga Ma Pa Li’l Champs’ Grand Finale, which was the highest rated finale of the year with 12.131 million Impressions in HSM and 7.912 million Impressions (‘000s) in urban markets, as well as the robust growth across its fiction shows.

Commenting on the ratings, Deepak Rajadhyaksha, Deputy Business Head, Zee TV, said, “The success of our fiction and non-fiction offerings stands testimony to our steadily strengthening relationship with our audiences. We are extremely thrilled about the consistent positive feedback we have received from the viewers for Sa Re Ga Ma Pa Li’l Champs, which fortified the show’s position as the No.1 talent hunt show throughout the season. As we continue to embrace the Aaj Likhenge Kal brand philosophy and ideology, we are humbled by the support and look forward to all our partners’ continuous support to chart a stronger success story.”

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