Mullen Lintas' campaign for QuikrEasy conveys ease of doing things, without any delay

Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr, aiming to establish it as a one-stop platform where one can get service providers for all home-related services with greater convenience, wider choice and peace of mind.

The platform (earlier known as QuikrServices) provides hyper-local services such as professional movers and packers, pest control, interior designers/architects and day-to-day services. There is also special focus on its beauty services called AtHomeDiva.

Vineet Sehgal

Speaking about the QuikrEasy campaign, Vineet Sehgal, CMO, Quikr, said, “We often find the task of identifying, evaluating and then engaging with service providers cumbersome and end up delaying the task. QuikrEasy symbolises the simplest and convenient way to manage small or big tasks in the easiest possible way.”

The brand’s services find appeal with urban households who are pressed for time and seek assistance to smoothly manage their everyday household and lifestyle-related chores. Small or big but important tasks remain unfinished and are often postponed on account of other priorities.

Addressing these issues, Mullen Lintas’ new campaign presents the hassle-free services offered by QuikrEasy as a solution. Over the two films, the act of procrastination is amplified, be it fixing shelves or calling the pest control services, all postponed due to pre-occupation. The third film highlights the solution to the challenges urban women face while juggling between work, home and social responsibilities. This film shows the ease of indulging at the comfort of home in a wide variety of high-quality beauty services.

Shriram Iyer

Shriram Iyer, National Creative Director, Mullen Lintas, said, “Most of the times it’s the simplest of jobs that overwhelm us. Be it doing repairs, getting the house painted, or for women even getting a simple wax. It was this insight of what happens when the smallest chores hold us down and how with QuirkEasy’s convenience and speed everything can get resolved in a jiffy that our campaign informed.”

The TVCs:

Home maintenance:

Home improvement:

Beauty services:

Credits:

Agency: Mullen Lintas

Creative:

President and National Creative Director: Shriram Iyer

Unit Creative Director: Santosh Ramakrishnan

Account Management:

Executive Director: Kishore Subramanian

Vice-President: Anil Nair

Account Director: Arjun KD

Account Manager: Akshata Srivastava

Planning

Vice-President: Sushma Rao

External Collaborators:

Director: Shayondeet Pal

Producer: Shradha Usane

Client: QuikrEasy

Chief Marketing Officer: Vineet Sehgal

Senior Manager, Marketing: Ruchika Gupta

Info@BestMediaInfo.com