MTV Beats, the 24x7 Hindi music channel from MTV, is all set to spice up viewers’ weekdays and weekends with special celebrity curated theme-based music shows. The channel will add two new shows – Fit Stop with Sunny Leone and House Party with rapper Badshah. While Fit Stop will be a perfect amalgamation of fitness and music featuring Leone, House Party will be an out-and-out party with playlist of blockbuster songs hosted by Badshah. The musical blitzkrieg began with Fit Stop on November 6 every Monday to Friday at 9 am and House Party will start on November 11 every Saturday and Sunday at 9 pm.
Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, “MTV Beats was launched with an aim to fulfil all the music needs of viewers through mood-based music and specially curated playlists. Fit Stop and House Party are the part of the mood-based playlists which take care of their music needs through the weekdays and the weekend. Both the shows have distinct concepts and differentiated content, which is new across the music entertainment space making it a unique proposition for all music enthusiasts. Also, for the first time ever, we have Sunny in a whole new avatar and the party king of India Badshah showing you how to get a party going.”
Talking about her association with Fit Stop, Leone said, “I am a big believer in working out to keep fit – both physically and mentally. Everyone should make some time in their daily schedule for some quick exercises. I know exercising can be a chore and to make it exciting for people, I’ve teamed up with MTV Beats to launch Fit Stop – where I’ll be showing people how to exercise and also treating them to some fabulous music which will help them work up a sweat. Kick-starting each morning with a smashing playlist and some easy-to-do exercises is going to help you up your energy levels and motivate you to push through the day. I’m super excited about donning this new role of a fitness guru on television with Fit Stop!”
Badshah said, “Weekends are the time when everyone looks to relax and rejuvenate for the upcoming week and nothing helps unwind like good music. House Party with Badshah on MTV Beats will ensure that every party music lover gets to have a good time without leaving the comfort of their house. This will be a special segment for up tempo music for all party heads.”
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