Mindshare India’s campaign ‘Our Hearts Beat as One!’ for HUL’s ice-cream brand Cornetto is the only Indian campaign to have been shortlisted in the first shortlist of WARC’s Media Awards 2017 for Effective Use of Tech.
17 entries from a wide range of countries and companies, including Danone, Heineken, Google, P&G and Unilever have been shortlisted in the Effective Use of Tech category, a search for communications that have effectively used or combined emerging platforms or technology in the media mix.
Kristi Argyilan, Senior Vice-President, Media and Guest Engagement, Target, jury chair of the panel of 12 senior executives from brands, agencies and tech-inspired businesses, commented, “As our jury examined the wide pool of cutting-edge work, we were struck by how marketers were utilising technology to humanise their brands by creating emotionally stirring programmes while providing meaningful service to their audiences across every imaginable industry.”
The other shortlisted campaigns included, the campaign that saved 2500 lives (Mindshare Sri Lanka); Smart = Sexy (+KNAUSS Brazil); The Better Wishes (OMD Taiwan); Spreading love online, Sending gifts online - Ferrero Rocher (PHD Taiwan); Inspiring weather to grill, or not - Johnsonville Fresh Bratwurst (CompassPoint Media, US); #AdaAQUA GifMojis and #AdaAQUA campaign with #PathDaily - AQUA (Havas Media, Indonesia); Loved the Cold - Coors Light (Kinetic and Starcom, Irish Republic); Dynamic Recruitment - The University of Sydney (The Monkeys, Australia); @GeoStories - Geological Survey of Canada History Committee (McMillan, Canada); From Inside the Plot - Fiat (People Initiative, Turkey); Humans 2: Closer to perfect than ever before - Channel 4 (OMD UK, 4creative, UK); Sea Hero Quest - Deutsche Telekom (MediaCom, Saatchi & Saatchi, Global), Bigger than Suicide - Lynx (Kinetic UK, Mindshare UK); React to shamers - Always (MediaCom Israel); Martes de McDonald's - McDonald's (OMD, Tribal DDB, Mexico).
The shortlists of the three other categories – Effective Channel Integration, Effective Partnerships and Sponsorships and Best Use of Data – will be announced shortly.
|WARC Media Awards 2017 - Effective Use of Tech: SHORTLIST|
|Title||Brand||Advertiser||Lead Agency||Country of Campaign|
|The campaign that saved 2500 lives||Softlogic Life Insurance||Softlogic Holdings PLC||Mindshare Sri Lanka||Sri Lanka|
|Smart = Sexy||Lifestyles, Blowtex||Ansell||+KNAUSS||Brazil, United States|
|The Better Wishes||Google Taiwan||OMD Taiwan||Taiwan|
|Spreading love online, sending gifts on LINE||Ferrero Rocher||Ferrero||PHD Taiwan||Taiwan|
|Inspiring Weather to Grill, or Not||Johnsonville Fresh Bratwurst||Johnsonville Sausage Company||CompassPoint Media||United States|
|#AdaAQUA GifMojis||AQUA||Danone||Havas Media||Indonesia|
|#AdaAQUA campaign with #PathDaily||AQUA||Danone||Havas Media||Indonesia|
|Love the Cold||Coors Light||Heineken||Kinetic, Starcom||Irish Republic|
|Dynamic recruitment||The University of Sydney||The University of Sydney||The Monkeys||Australia|
|@GeoStories||Geological Survey of Canada History Committee||Geological Survey of Canada History Committee||McMillan||Canada|
|From Inside The Plot||Fiat||Fiat||People Initiative||Turkey|
|Humans 2: Closer to Perfect than Ever Before||Channel 4||Channel 4||OMD UK, 4creative||United Kingdom|
|Sea Hero Quest||Deutsche Telekom||Deutsche Telekom||MediaCom, Saatchi & Saatchi||Global|
|Bigger Than Suicide||Lynx||Unilever||Kinetic UK, Mindshare||United Kingdom|
|React to shamers||Always||Procter & Gamble||MediaCom Israel||Israel|
|Our Hearts Beat as One!||Cornetto||Hindustan Unilever||Mindshare||India|
|Martes de McDonald's||McDonald's||McDonald's||OMD, Tribal DDB||Mexico|