WATConsult, a digital and social media agency from Dentsu Aegis Network’s stable, has wrapped up its second season of WAT’s Your Big Idea (#WYBI) at an event in Mumbai.
The winning trophy was awarded to WAT’s in the Name from MICA. The first runner-up was team BhaiBhaiBhai from MICA, while the second runner-up position was awarded to ThreeTwoOne from IIMC - Delhi.
Along with announcing the winners, WATConsult also announced the launch of DASH, a singular dashboard to view all data insights and its next report under Recogn, on effectiveness of mobile advertising.
WAT’s Your Big Idea 2.0 received over 240 entries from over 390 students who participated from leading institutions like MICA, SIMC, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj, NMIMS, MET and Jai Hind.
Associated brands had shared their background and company history along with the objective, target audience, target market, challenges faced and the requirement from each team in terms of a campaign. ITC’s Savlon’s brief was to increase usage of hand-wash in households and to increase usage adoption, while HE Face Wash looked for an integrated marketing idea for their newly launched product, waterless face wash.
Naturolax’s marketing objective was to establish a new brand positioning, thereby driving new trials and increasing market share. Jack & Jones’ core objective was to establish them in the men’s comfort zone brand and gain branding visibility along with garnering actual footfalls and sales. Madame Tussauds looked for ideas which helped in increasing repeated walk-ins and ideas on new possible opportunities to drive revenues and Swarovski wanted ideas which helped increase sales and create a brand visibility in their TG.
The shortlisted teams got an opportunity to work with the team at WATConsult, to understand the nuances of digital campaigns and improvise their entries before presenting in front of the jury comprised of Rajiv Dingra (Founder and CEO, WATConsult), Jaikishan Chhaproo (Head Media and PR, ITC), Praveen Das (Co-Founder and Managing Director, Happy Mcgarrybowen), Vineet Gautam (CEO, Bestseller Group) Sukanya Dutta Roy (MD, Consumer Goods Division, Swarovski), Sabia Gulati (Head, Sales and Marketing, Madam Tussauds) Rajesh Kamat (VP, Strategy and Operations, Piramal Enterprises) and Anoop Agarwal (DGM Marketing, Emami Group).
Dingra said, “I would like to congratulate all the winning teams for their incredible participation. This year we have received a tremendous response, the entries were more than double from last year and the quality of work was also commendable. We hope to take this initiative to greater heights next year.”
Ashish Bhasin, Chairman and CEO - South Asia, Dentsu Aegis Network, said, “WATConsult has been doing an excellent job with WAT’s Your Big Idea and I would like to congratulate them on the same. Also, would like to extend my wishes to the winning teams on the fabulous ideas they came up with.”
WYBI is a digital ideation competition for colleges across the country which provides a unique platform and massive opportunities to the next generation in the field of digital advertising and marketing. Launched last year, the first edition saw more than 150+ registrations, 120 entries, 250 students participating and 28 teams. This year besides the cash prize of one lakh, endorsed certificate and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.