McCann India wins two Grand LIAs for Immunity Charm campaign

BestMediaInfo Bureau   Mumbai, November 01, 2017

McCann Health India, Delhi, won two Grand LIAs, along with seven other metals at the 32nd Annual London International Awards (LIA). The agency was named the Health and Wellness Agency of the Year and the Pharmaceutical Agency of the Year. The Health and Wellness jury awarded them a Grand LIA and three Gold LIAs. The Pharmaceuticals jury awarded one Grand LIA, three Gold and one Silver LIAs. They were also finalists in pharmaceutical craft.

McCann Health was named Global Health and Pharma Agency of the Year and Regional Health and Pharma Network for Asia.

The agency grabbed these awards for its campaign Immunity Charm for the Ministry of Public Health, Afghanistan.

This was a record year for India, winning 16 Statues, including two Grand LIAs, nine Gold, one Silver and four Bronze Statues, won by Leo Burnett and Medulla, alongside McCann. Leo Burnett won two Bronze LIAs for its campaign Roads That Honk, while Medulla grabbed a Bronze for a Social Responsibility/Awareness campaign for Palliative Care titled “Last Laugh”.

LIA shows in advertising, digital, technology driven work, health and pharma and branded entertainment announced the winners. The judging was held at Encore at Wynn Las Vegas, over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring all the work was judged equally.

LIA’s Of The Year Awards are calculated based on a point system on the winning work chosen by the Juries across all media. The network, agency, production company, post-production company, music and sound company, radio and audio company and health and pharmaceutical companies that attains the highest score based on any entry that wins a Statue or becomes a finalist is eligible to win LIA Of The Year.

2017 is the inaugural year for LIA’s Regional Of The Year Awards. Just like the Global Of The Year Awards, the Regional Of The Year Awards are awarded based on a point system in the following regions: Australia and New Zealand, Asia, Europe, North America, South America and the Middle East and Africa.

“Every award show is a learning experience and has its own USP. At LIA, I would say the focus was the jury and the judging process. The focus was the work. This being the first year of the LIA Healthcare awards, the number of entries was fewer. We actually kept aside double the normal time for judging. Every piece was soaked in and discussed,” stated Amit Akali, Chief Creative Officer at Medulla Communications, Mumbai.

He further added, “The other difference was that there was no restriction on work done for charity winning a Grand LIA and hence the ‘Immunity Charm’ unanimously and deservedly won its first ‘Pharma’ Grand. For me, this has been the piece of the year, solving a real world problem for both healthcare professionals and consumers. While the project was carried out in Afghanistan, it could well have been executed in any under-developed or developing country, where lack of health infrastructure makes people depend on faith and rituals for good health. What stood out for me was the simplicity of the idea. In this era of technology, VR and AI – people forget EQ (Emotional Quotient) and I count this ‘analog wearable’ to be more innovative than any piece of tech I’ve seen this year. A Grand LIA should inspire and show the way to clients and advertising professionals. And while it was done for a charity, it very well could have been done for any vaccine manufacturer. Thus I believe that this is the kind of problem solving that we as an Industry should and would be doing in the future.”

McCann Health India, Delhi awards:

Grand LIA - Health and Wellness - Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Grand LIA - Pharmaceuticals - Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Gold - Health and Wellness - Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Gold - Health and Wellness - Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Gold - Health and Wellness - Social Responsibility/Awareness for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Gold - Pharmaceuticals - Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Gold - Pharmaceuticals - Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Gold - Pharmaceuticals - Pharmaceuticals and Vaccines - Unbranded for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Gold - Ambient - Public Service/Social Welfare for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Gold - Non-Traditional - Public Service/Social Welfare for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Gold - The New - Product Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Silver - Pharmaceuticals - Devices and Diagnostics for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Bronze - Non-Traditional - Experiential for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Leo Burnett India, Mumbai

Bronze - Non-Traditional - Experiential for HP Lubricants titled “Roads That Honk”

Bronze - Non-Traditional - Interactive Installations for HP Lubricants titled “Roads That Honk”

Medulla Communications Pvt. Ltd., Mumbai

Bronze - Pharmaceuticals - Social Responsibility/Awareness for Palliative Care titled “Last Laugh”

2017 is the inaugural year for LIA’s Regional Of The Year Awards. Impact BBDO, Dubai was awarded the Regional Agency of the Year for MENA. This award is based on a point system awarded to the regional agency that attains the highest score based on any entry that wins a Statue or becomes a Finalist. LIA uses the creative credits that are input at time of entry.

Thirteen Grand LIAs were awarded:

Cossette, Toronto was awarded the Health and Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.

Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.

Forsman and Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.

FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.

McCann Health India, Delhi was awarded the Health and Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.

McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.

McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.

Ogilvy and Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.

Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.

Scholz and Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

The following companies were honoured with the 2017 Global Of The Year Awards:

Global Network of the Year:  BBDO

Global Health and Pharmaceutical Network of the Year: McCann Health

Global Agency of the Year:  McCann New York

Global Production Company of the Year:  Airbag, Melbourne

Global Post-Production Company of the Year:  The Mill

Global Music and Sound Company of the Year:  Factory, London

Global Health and Wellness Agency of the Year: McCann Health India, Delhi

Global Pharmaceutical Agency of the Year: McCann Health India, Delhi

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