Kiran Khalap, MD Co-Founder, chlorophyll brand consultancy, has joined the board of Mumbai-based sport and sponsorship management company, Meraki Sport & Entertainment Pvt Ltd.
Khalap has been in the advertising and branding space since 1983 and prior to starting chlorophyll, he was CEO and Chief Creative Officer of Bates Clarion Advertising.
In 1999, Khalap co-founded Indiaâs first end-to-end brand consultancy: chlorophyll. Over the years, chlorophyll has been instrumental in defining and differentiating as many as 200 brands across corporate and consumer verticals, including Aditya Birla Group, BSE, India Today, Infosys, J&J, Glenmark, GSK, Mahindra, Pepsico, Tata Motors, Tata Indicom, Tata Power, Padmanabh Mafatlal Group, Unilever, Zandu, etc.
Khalap was Chairman of ACSAC (Awareness and Communication Strategy Advisory Council) that created the strategy for Aadhar as well as chose its identity in 2010.
Khalap said, âI am excited to be a part of Meraki and am looking forward to contributing to as well as learning from this emerging discipline of âsportainmentâ. The Indian sporting ecosystem is exiting the unhealthy monolithic shadow of cricket and therefore, we are staring at opportunities undreamt of before: for athletes, teams, brands and most critical, fans! Despite being in the market for just over two years, Meraki Sport & Entertainment has learnt from the best practices around the world and formulated professional solutions unique to Indian needs. Rock and roll, India, rock and roll, Meraki!â
Ajit Ravindran, MD & Co-Founder of Meraki Sport & Entertainment, said, âGiven Merakiâs mission to help brands better leverage sport, it is an honour to have on board one of the worldâs best brand architects. Sport is a powerful marketing vehicle and brands today are cognisant of that fact. Khalapâs vast knowledge and in-depth understanding of brands gives Meraki an additional dimension allowing us to marry sport and brands better. With Khalap on board, I am confident that it will further strengthen Meraki and keep us on our growth trajectory.â