JK Tyre awards creative duties to BBH

JK Tyre and Industries (JKTIL) has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner for its passenger car, motorsport and corporate.

The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand’s four-wheeler business across media. BBH will also be responsible for communication around JK Tyre’s Motorsport initiative, which is building a top-of-the-line racing ecosystem in the country.

JK Tyre & Industries Ltd is one of the leading tyre manufacturers in India and among the top 25 manufacturers in the world with a wide range of products catering to diverse business segments in the automobile industry. The company has invested extensively in developing an infrastructure for motorsport in India by identifying and developing talent and continuously upgrading technology.

Vikram Malhotra, Marketing Director, JK Tyre, said, “We were looking for a partner whose innovative ideas, strategy and approach are in sync with our brand ethos. We want to bring our vast range of products closer to customers through strategic engagements at multiple platforms. In Bartle Bogle Hegarty, we believe we have found a partner who will help us achieve that.”

Shreekant Srinivasan, General Manager, Delhi, BBH, said, “JK Tyre created the culture of Motorsports in India. The company has played a pioneering role in identifying and nurturing India's racing enthusiasts. JK Tyre is therefore so much more than tyres. At BBH we respect that and will bring our best to propel the brand further.”

Vasudha Misra, Executive Creative Director, Delhi, BBH added, “To have JK Tyre as one of our founding clients is a huge honour. We have ambitious dreams for the brand. And we are looking forward to turning them into reality.”

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