ITSA wins creative mandate for Bonjour India

Bonjour India has appointed ITSA as its creative agency following a multi-agency pitch.

The third edition of Bonjour India 2017-18 is a four-month-long mega voyage across India that will celebrate Indo-French partnership as well as shape the next decade of human exchange between the two countries.

From November 2017 to February 2018, Bonjour India will cover 100 projects in 33 cities across 20 states and union territories. Bonjour India provides a platform for enduring partnerships across the themes of Smart Citizen, High Mobility, and Go Green.

Dr. Bertrand de Hartingh

Commenting on the association, Dr. Bertrand de Hartingh, Counsellor for Cooperation and Cultural Affairs, said, “Bonjour India is a platform that will shape the next decade of human exchange between India and France. We are very happy to have found in ITSA a partner that shares our values and vision, and we are confident in their ability to communicate it.”

Dr. de Hartingh, who is also Director of Institut français India and Bonjour India General Curator, added, “We look forward to a successful voyage and fruitful collaborations, bringing value to the lives of the citizens of both the countries.”

Emmanuel Upputuru

Emmanuel Upputuru, Founder and Creative Chairman, ITSA, said, “This has everything that we love. The theme of Bonjour India sort of sums up what ITSA loves. Innovation, creativity and co-creation are our common threads. So I am looking forward to exciting four months, where we expect to participate in some really awesome work.”

As part of Bonjour India, people at the forefront of their fields will share their inspiring journeys as they change society through their innovation and creativity.

At events collaboratively organised across cities and disciplines, amid performances, debates, seminars and exhibitions, all audiences will find something that captures their imagination.

With Bonjour India 2017-18, India and France will come together to create, innovate and partner for a progressive and sustainable future.

ITSA is a Gurgaon-based creative agency founded by award-winning creative director Upputuru. ITSA’s clientele includes names such as HCL Technologies, ITC Foods, Hero, Taco Bell, Oxigen, DCM Sriram, American Express, among others.

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