The global e-commerce giant has consolidated its global media buying business with IPG Mediabrands after a review. As reported by adweek, the review saw Publicis Media contested IPG agencies in the final round.
Globally, the account size is in the excess of $1 billion while the e-commerce company is second largest advertiser in India. The account size in India is estimated to be Rs 1,000 crore plus that includes spends across all mediums.
BestMediaInfo.com could not reach India representatives of Amazon and IPG by the time of filing of this report.