Future Group's Easyday awards digital creative mandate to Social Kinnect

Social Kinnect has bagged the digital creative mandate for Easyday, Future Group’s convenience store chain that focuses on offering customers a refreshing experience during daily household shopping.

Easyday spearheads Future Group and Kishore Biyani’s vision of Retail 3.0 and is among their most significant launches. As ‘Naye Andaaz Wale Apne Pados Ki Dukaan’, it is the reimagined neighborhood food and grocery store driven by local communities and serving a modern but Indian shopping experience, which is omni-channel in nature by combining physical shopping with a supreme digital experience.

The mandate includes the duties of creative strategy and management of the brand’s digital assets. Social Kinnect will start this partnership by promoting Easyday Club membership in Delhi, Punjab and Haryana.

Rohan Mehta

Rohan Mehta, CEO, Social Kinnect, said, “We are excited to be a partner to Easyday as a part of Retail 3.0, which we expect to be quite ground-breaking. Digital is going to play a pivotal role in bringing about this revolution as large majority of the target audience consists of digitally-savvy people. The retail landscape has already undergone a plethora of changes with the inclusion of digital, which has not only changed business models but largely affected customer experiences.”

Pawan Sharda, Group Head Digital, Future Group, added, “It’s a pleasure getting associated with Social Kinnect yet again after fbb. EasyDay Club is a paradigm shift in the retail space and I am sure the team will definitely drive it with interesting work.”

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