Cement manufacturer Dalmia Bharat Group has awarded its OOH mandate to Dentsu Aegis Networkâs OOH media and experiential agency Milestone Brandcom for the eastern region following a multi-agency pitch. The business will be handled by the agencyâs Kolkata office. This win adds to the growing kitty of Milestoneâs clients in India.
Milestone Brandcomwill provide OOH media and experiential service to Dalmia Bharat Group, which includes planning, buying andcreative innovations of outdoor media and experiential communication across six states in east region â Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB.
BK Singh, Group Marketing Head, Dalmia Bharat Group, said, âWe have very strong confidence on the long-term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like Milestone Brandcom will certainly bring in critical contributions and help in this process. We welcome Milestone Brandcom onboard."
Indrajit Chatterjee, Executive Director, Sales & Marketing (East), Dalmia Bharat Group, said, âWe are the fastest growing cement manufacturer in Eastern India with unique multi-brand portfolio and have an ambitious growth plan for this region. We want to leverage the expertise of Milestone Brandcom in this market to establish all our brands.â
Anirban Paul Chowdhury, Asst. Executive Director, Marketing (East), Dalmia Bharat Group, said, âTo reach the leadership position in east market, it is important to build up strong brand equity and OOH media plays a pivotal role to create desired brand awareness. We found Milestone Brandcom has the bandwidth and market knowledge to guide us to optimise media spend and help us with innovative ideas to create differentiation in the market.â
Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom, said, âWe are excited at the prospect of partnering with Dalmia Bharat Group to comprehensively leverage OOH to engage with their consumers across brands and markets. I truly believe, OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some disruptive iconic campaigns for them through this association. We look forward to serve them with best of our ability.â