Cheetah Mobile wields power of AI to transform its utility apps

Cheetah Mobile Inc., has commenced the rollout of Artificial Intelligence (AI) technologies across most of its utility applications, hoping to redefine its products further differentiating it from competitors. The mobile internet company aims to provide leading apps for mobile users worldwide and connect users with personalised content on the mobile platform. 

Currently, the company has over 580 million active users worldwide.  AI and big data are two major focuses for Cheetah Mobile, and the company’s mobile product line-up demonstrates this strategy. India is one of its largest markets in terms of installations and active users, and exclusive features for Indian users are coming in the imminent future.

As Cheetah Mobile amplifies the use of AI technology in its apps, popular utility apps such as CM Launcher, Clean Master, Security Master, CM Locker and Cheetah Keyboard will become more personalised and faster. India is one of the company’s top performing countries for mobile tools; Cheetah Mobile is working towards localising these apps to provide a unique experience for Indian users. These customisations include exclusive launcher app themes for festivals such as Holi. The Cheetah Keyboard app also provides highly localised language optimisation options such as ‘Hinglish’, making its keyboard one of the most efficient keyboard apps for users in India.

Flagship products such as Clean Master, Cheetah Keyboard and CM Launcher are examples of innovative AI technology at Cheetah Mobile. With the help of AI photo search capability, Clean Master is able to scan for repeated photos and clean up images. Similarly, CM Launcher utilises deep learning to analyse usage behaviour over time to recommend personalised themes to users. This helps the users identify unique themes representing their personality. Cheetah Keyboard uses AI-powered advanced predictive text to suggest replies and save time.

Facial recognition technology is already being used in Cheetah Mobile's Live.me social live broadcasting app, which produces more than 300,000 hours of user-generated live content each day. The technology has other uses as well, including the ability to recognise brand logos, support advertisement testing, generate user tags based on a variety of characteristics, and provide personalised content recommendations, thereby supporting all types of dynamic facial mapping.

Cheetah Ads unifies Cheetah Mobile's strengths in utility apps and mobile content under a single brand with a strong focus on bringing vertical video ads to every kind of mobile moment.

“Artificial intelligence is changing the way we interact with our desired brands and will play a critical role in the future of customer engagement,” said, Edward Sun, VP at Cheetah Mobile. “While we have made momentous advancement in building a global mobile advertising platform, we are only getting started. We believe in the ability of AI technology to unlock the potential of the modern workforce and will offer a chance to bypass competitors and disrupt the industry landscape.”

In October 2017, Cheetah Mobile invested in Beijing OrionStar, an AI technology company. After this investment, Cheetah Mobile holds approximately 30 per cent of equity interest in Beijing OrionStar and has a two-year warrant to subscribe to additional equity interests at the same valuation to achieve controlling position.

Beijing OrionStar has developed its own far-field voice interactive operating system. The first product with Beijing OrionStar’s far-field voice interactive operating system, Xiaoya AI Speaker, was released in June 2017. In addition, Beijing OrionStar recently won an AI competition organised by Microsoft using facial recognition technology to identify celebrity photos.

Cheetah Mobile is a mobile internet company. It aims to provide leading apps for mobile users worldwide and connect users with personalised content on the mobile platform. Cheetah Mobile provides its advertising customers, which include direct advertisers and mobile advertising networks through which advertisers place their advertisements, with direct access to highly targeted mobile users and global promotional channels, which are capable of delivering targeted content to hundreds of millions of users.

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