Bloomberg|Quint launches WhatsApp service for decision makers on the go

Business and financial news company Bloomberg|Quinthas launched a WhatsApp service for decision makers and executives on the go. A first-of-its-kind offering in the business space, the service will connect subscribers to Bloomberg|Quint’s daily coverage of global and domestic business news, market movements and views from corporate leaders. This service follows the recent launch of Bloomberg|Quint’s BQ Live, India’s first digital live streaming business news service available across its site, the bloomberg terminal and leading social and video platforms.

Bloomberg|Quint has launched this service to deepen its engagement with users and augment its distribution footprint. Subscribers to the service receive Bloomberg|Quint’s “All You Need To Know” morning podcast, alerts and updates on the economy, corporate and markets news. Users can also interact through hashtag-based search to consume content of their interest such as markets, opinion, business and politics.

To subscribe, users have to click on this link and save the number as a WhatsApp contact, and message ‘Start BQ’ to initiate their subscription.

Within days of launch, the service has garnered a strong positive response from users.

Anil Uniyal

Anil Uniyal, CEO of Bloomberg|Quint, said, “As a brand, we believe in being accessible to our users wherever they are. WhatsApp evidently is a platform of choice for top executives to consume and share content with peers and thus this service is integral to our digital-first philosophy. The initial response has been overwhelming and we are committed to scaling up this service in terms of users and features.”

Bloomberg|Quint provides business news and insights to India’s decision-makers, executives and entrepreneurs. Its content spans engaging and mobile-friendly formats, including live video streaming and produced video, published articles, op-eds, data infographics and charts, social content, newsletters, polls and live chats, photo essays and contests across its own and partner platforms, including The Quint, Twitter, Yahoo and Facebook.

Bloomberg|Quint reaches to over 2 million monthly users across its on-site and partner platforms. More than 50% of its audience comprises C-level executives and entrepreneurs.

In partnership between Bloomberg Media and Quintillion Media, Bloomberg|Quint is a multi-platform business and financial media company. It harnesses the unrivalled global resources of Bloomberg with Quintillion’s deep market experience in its platform straddling broadcast, digital, live events to serve high quality business news, insights and trends to consumers.

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