94.3 Radio One celebrates 35 years of Michael Jackson's bestseller Thriller

After being the first radio station to commemorate 35 years of the song ‘Eye of the tiger’, 94.3 Radio One India is now commemorating 35 years of the legendary album, Thriller, by Michael Jackson. The radio station will pay homage to the iconic album all through November with the initiative peaking on November 30, the day one of the highest selling albums in the world was released.

The unique and exclusive content that the radio station has planned around #Thriller35Years is divided into audio contributions from two sets of celebrities who have spoken only to Radio One for this commemoration. The first set comprises celebrities who have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson; Jennifer Batten, his guitar player on all three tours; Larry Williams, who arranged and played on a few tracks on the Thriller album; Herbie Herbert, MJ’s tour manager; Fred Mandel, who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow, who was a backup singer with MJ before her solo career made her a star.

The second set of celebrities who have spoken exclusively for this initiative has people who are inspired by MJ’s genius in the album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame, Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger and Jackie Shroff, Ayushman Khurana and Monica Dogra.

“The special content day will include song remixes from the Thriller album and Michael Jackson’s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lover’s life,” said Anil Machado, Chief Officer Content and Talent, Radio One.

Speaking about the initiative, Vineet Singh Hukmani, MD and CEO, Radio One, said, “It is heartening to see that even in the international community, 94.3 Radio One India is seen as a passionate torch-bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners and helps propel advertiser brands. Being India’s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.”

To enhance engagement on social media for the initiative, the in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at:

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