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YouTube releases list of top ads consumed by Indians in Q3’17

The list represents the top 10 ads on YouTube, which has clocked around 3.5 million hours of watch time. Mobile devices accounted to 69 per cent of total watch time. Oppo’s new six-and-a-half minute ad for F3 device garnered nearly 30 lakh views in 20 days

YouTube released the Q3’17 India Ads Leaderboard, a list of the top ads that Indian audiences consumed the most during the third quarter of the year. These 10 ads clocked an astounding 3.5 million hours of watch time, with mobile devices accounting to 69 per cent of total watch time. As per App Annie*, every month, 180 million Indians are watching YouTube on the mobile.

Long format ads have emerged as the winning formula for Indian viewers this quarter. Five out of the 10 most-watched ads in the quarter were over one-minute long. This clearly points to audiences’ willingness to invest their time and attention on ads that are narrative-driven – Xiaomi, Oppo, Panasonic, Droom and MuscleBlaze all capitalised on this. Oppo and Panasonic also played up on the Diwali mood. Anticipating consumer demand for electronic gadgets during this festive season, Oppo’s new six-and-a-half minute ad for F3 device garnered close to 30 lakh views in around 20 days.

The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in India that resonated most with audiences over the past month and celebrates the brands that performed best through a combination of popularity and promotion.

Here are the top 10 most viewed ads of Q3 2017 on YouTube:

#1 “Unused data will be added back next month - Airtel Postpaid Promise”
Airtel India

#2 “Tum Nahi Samjhoge | Saluting The True Spirit Of Fitness”

#3 “EMI Network”
Bajaj Finserv

#4 “Kyuki Diwali Sirf Ek Tyohaar Nahi Hai" Ft. Piyush Mishra”
Panasonic Smartphones

#5 “Neha's Secret Is Out!”

#6 Oppo F3, Your Best Diwali Gift
Oppo Mobile India

#7 #NoMiWithoutYou | 5 Mn celebration for Redmi Note 4
Xiaomi India

#8 ICICI Bank Money2India - 'Transfer Bharose Ka'

#9 Bittuji ki Beemer
Let’s Droom

#10 Durex Jeans TVC
Durex India

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