Dentsu Aegis Network’s digital and social media agency WATConsult has announced the launch of Dash, a singular dashboard to view all digital data with insights.
Dash is a new service as a part of their digital solution stack, which is designed to offer integrated digital services. Dash will allow tracking of paid, owned and earned POV on a single dashboard, allowing brands to view and look at metrics across platforms and campaigns at a glance.
It has integrated various platforms like ComScore, Facebook, Facebook ads, Twitter, Twitter ads, LinkedIn, LinkedIn ads, Instagram, Instagram ads, AdWords and DCM. With this, brands can now get access to real time data; integration of social media platforms, ad platforms, web analytics; ability to add titles, sections, comments and notes and include custom data with CSV files.
Rajiv Dingra, Founder and CEO, WATConsult, said, “As pioneers of digital marketing, we aim to be at the forefront of cracking digital solutions using automation for planning and operational processes to drive effective results. With the launch of Dash, we continue to drive efficiencies through deployment of technology on digital media for clients.”