Triton bags creative and digital mandate of SAMCO

SAMCO has announced the appointment of Triton Communications as its creative and digital agency. Triton will help SAMCO with strategies to boost their discount broking business.

Commenting on the appointment, Jimeet Modi, CEO of SAMCO, said, "At SAMCO, we respect creativity and innovation. We are interested in exploring newer ways of targeting our audience; therefore our association with Triton Communication is very essential in terms of penetrating the market. Triton has launched and created some memorable campaigns in the past and their aggressive approach is what we're excited about to make ourselves a formidable name. I'm excited to work with Triton."

Chirag Joshi, Head of Marketing, SAMCO, said, “We are looking at building a definitive presence in the minds of Indian investors and for that, a strong brand image is critical. Getting Triton Communications on board as our creative and digital agency is a first step towards that, I’m sure our partnership will lead to more Indian households coming into mainstream Indian Capital market and drive inclusive growth.”

Ali Merchant, Founder Director of Triton Communications, said, “This new partnership has come as a delight for me and my team. SAMCO is a very different client than the rest of our portfolio, and their needs are both challenging and intriguing at the same time. I’m looking forward to us chalking out strategic and creative ideas that work for SAMCO.”

Ullas Chopra, National Creative Director of Triton Communications, said, "Winning the creative mandate for SAMCO is one of our highlights this year. We have worked with many financial institutions and brands but SAMCO's discount broking offering is unique and thus challenging to work on. I'm already looking forward to see how our campaign shapes up for them."

SAMCO offers trading and investing in the stock market at affordable costs.  Its retail broking solutions at a 'flat fee model' (Rs 20 per transaction irrespective of how large the value is transacted) on India’s Stock Exchanges (NSE, BSE, MSEI, MCX and NCDEX) across stocks, futures, options, currencies and commodities have already disrupted the Indian broking industry.

Triton has been on the Indian advertising scene since 1991 and has had mega institutions such as Adani-Wilmar, Eureka Forbes and Yes Bank on its portfolio.  

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