Extending further north, Radio Mirchi has launched a new FM station in Jammu that was inaugurated by Chief Minister of Jammu & Kashmir Mehbooba Mufti.
The RJs who will host the shows on Mirchi 98.3 were introduced to the audience. RJ Shwetima and RJ Nishant promised to keep the listeners in Jammu entertained with their on-air antics.
RJ Sayema, who also hosts the afternoon show on Mirchi, and RJ Rochie, who is the host for Mirchi’s night show “MirchiInstaPyaar”, were also introduced to the public at the launch.
Mirchi’s Jammu playlist will comprise 70% Bollywood and 30% Punjabi music – providing listeners with the best of both worlds. The chosen combination is a result of careful research and talking to potential listeners in the city. Mirchi also promises to keep listeners hooked by taking up discussions on the topics that are most relevant to today’s youth and also entertaining them with celeb chats, comedy and infotainment.
Speaking on the occasion, Mufti said, “I am extremely happy that a national FM brand of such repute has started operations in Jammu. I am sure it is only a matter of time before Mirchi becomes a part of the social and cultural fabric of this beautiful city. I wish them the very best.”
Mahesh Shetty, COO, Radio Mirchi, said, “We are very happy to be launching in Jammu. As a brand, we believe in creating customised products for our markets, tailored to suit the preferences of the city. This approach has helped Mirchi achieve a leadership position within a short span of time in the cities we operate in. In Jammu, too, we have designed our playlist and on-air experience around what the people of Jammu told us they wanted to hear and we are confident that our listeners will enjoy what we put on air. We look forward to becoming an integral part of every Jammuites’ life in the days to come!”