Madison Media bags media mandate for Sri Sri Tattva

Madison Media has announced the win of the media account of Sri Sri Tattva in its Bangalore office. The agency will handle the planning and buying assignment for print, TV, radio, cinema and outdoor for the FMCG brand.

The size of the business is in the range of Rs 80-100 crore. With an aim to promote health and wellness to every household, Sri Sri Tattva has developed strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space.

Its key products include Ojasvita (herbal health drink), Sudanta (herbal) toothpaste, cookies, cow’s pure ghee, honey, and a range of certified organic products along with ready-to-eat snacks.

Dinesh Rathod, COO, Madison Media Omega, said, “We at Madison are excited to work with Sri Sri Tattva and are looking forward to building their brand further in the Indian market.”

Tej Katpitia, CEO, Sri Sri Tattva, said, “I am sure our common values and passion to excel will create great synergy between Sri Sri Tattva and Madison Media will yield excellent results in spreading good health and wellness across the country.”

Madison Media has recently won key accounts of Titan in Bangalore, Uber in Delhi and Bandhan Bank in Kolkata. The agency also lost some big ticket accounts like Marico and ITC recently.

Madison Media Group is currently handling media planning and buying for brands, including Godrej, Titan, Asian Paints, Uber, BJP, Snapdeal, McDonald’s, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Levis, Domino’s, Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs 3,000 crore.

Madison Media Group is a part of Madison World, which also has specialist units in advertising, business analytics, out-of-home, PR, mobile, retail, sports and entertainment; employing over 1000 communication professionals across India, Sri Lanka, Thailand and Bangladesh.

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