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Isobar India appointed digital partner for VIP Bags

The agency won the account following a multi-agency pitch

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for VIP Bags.

As part of the mandate, Isobar India will now handle the social and creative duties for the brand. The team will be responsible for increasing its brand awareness and digital growth.

It will manage the account from its Mumbai office. The agency won the account following a multi-agency pitch.  

Sudip Ghose

Sudip Ghose, Senior Vice President Sales, Marketing & Service, said, “We at VIP Bags have been the frontrunners in the luggage market and we strongly believe in enhancing this experience through constant innovation. Isobar has conceptualised great campaigns and they understand the brand’s vision and endeavour of building better customer engagement. Through our partnership we look forward to create distinctive digital content that will resonate with the brand’s principles.”

Shekhar Mhaskar

Commenting on the win Shekhar Mhaskar, Vice President, Isobar, said, “We are absolutely elated to partner with VIP Bags in India. We believe there is an immense propensity to create a fully-integrated, iconic brand; one that embodies the experience of joyous and hassle-free travel spanning across global boundaries."

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