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GBTL-Grasim signs ‘fashion icon’ Amitabh Bachchan as brand ambassador

The company aims to expand business both pan-India as well as globally, and progress towards its goal to become the market leader

GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has signed Amitabh Bachchan as its brand ambassador. This association with Bachchan is driven by GBTL-Grasim’s (licensed user of TM Grasim) aim to expand its business both pan-India as well as in global markets, and progress towards their strategic goal to become the market leader. Bachchan has been honoured with the 'Timeless Fashion Icon' accolade by Filmfare Glamour Style and Fashion.

S Krishnamoorthy, Managing Director of GBTL Ltd., said, "We are privileged to have Amitabh Bachchan as our brand ambassador. His vibrant persona, legacy and pan India appeal makes him, the perfect fit for brand GBTL-Grasim (licensed user TM Grasim). It is the most recognised suiting brand in India and by roping in Bachchan; the company has demonstrated its intent to take the brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India.”

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Piyush Pandey

“I am happy that Ogilvy & Mather is reunited with GBTL-Grasim. I am also overjoyed that the company has got Amitabh Bachchan on board as their brand ambassador. The fact that this news is announced on Bachchan’s 75th birthday is an icing on the cake,” said Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy & Mather.

GBTL Ltd. has a strong presence in manufacturing of polyester viscose and polyester wool fabric that caters to the domestic as well as in the international market under the brand name GBTL-Grasim. The Domestic OTC (over the counter) division operates in formal menswear fabric market by offering ready to stitch suiting and shirting. The brand and retail division caters to domestic RMG brands as well as global brands by supplying garments and also acts as full service provider by offering one stop solution of fabric to garment.

GBTL-Grasim brand is known for young, fashionable and innovative brand targeted at the fashion forward consumer. Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. Grasim has all-India presence through an elaborate and well-established pan-India distribution network.

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