Funbars Hospitality and Viacom18 Consumer Products are all set to extend its iconic line of MTV themed cafes - FLYP@MTV Café at Kamala Mills in Mumbai. FLYP@MTV Café that made its introduction globally by opening in New Delhi will now be heating up the Mumbai culinary scene with a unique food concept curated and conceptualised by Celebrity Chef Ranveer Brar, Culinary Director at Funbars Hospitality which combines global trends with a distinctly Mumbai flavour.
Speaking at the launch, Raj Nayak, COO, Viacom18, said, “MTV is an iconic brand that reaches out to the youth through multiple touchpoints – be it on air, on line, through events or through MTV branded products which carry a certain brag value to them. With the launch of FLYP@MTV in Delhi two years ago, we also created a destination where young people could experience every aspect of MTV in all its glory. After tasting immense success in the capital city, we believe it is now the right time for us to bring this extremely popular youth destination to the city of Mumbai to give Mumbaikars a taste of FLYP@MTV. It’s not just a party destination or YET another ‘concept’ café. What FLYP@MTV provides is a holistic MTV experience which can be experienced through the décor, the food, the drinks and of course, through the impeccably designed events and gigs. It’s fresh, it’s exciting, it’s irreverent and a place you’ll want to see and want to be seen at!”
Saugato Bhowmik, Head, Consumer Products and Integrated Network Solutions, Viacom18, said, “When we launched FLYP@MTV Café in Delhi two years ago, we knew our fans were going to enjoy the space but what excited us even more was that people appreciated us not only for the unique MTV aspects of the café but for the specially curated food and drinks menu as well. Now with a menu which has a unique Mumbaiya twist, with a good dollop of global fusion specially curated by star chef Ranveer Brar in combination with the best and the latest from the world of music and entertainment live at the café, FLYP@MTV Café is sure to become the default destination for lovers of good food and those looking forward to having a good time in Mumbai!”
Jasmeet Marwah, Chairman at Funbars Hospitality, added, “Our aim is to make FLYP@MTV Café a cult hangout destination across the country, starting with Delhi, second instalment in Chandigarh and now in Mumbai. FLYP@MTV Café is sure to capture the attention of the youth in Mumbai for it is not just another Café but it’s an experience.”
FLYP@MTV Cafe is India's one of its kind space that brings elements of F&B, retail, entertainment, work culture, creativity and community of like-minded people under one versatile and dynamic space that promotes contemporary youth culture. It is an event-centric space/cafe which promotes the idea of community building through a variety of activations based on food, drinks & music. The café is growing rapidly with 3 locations up and running followed by 6 more cafes to be operational by the end of next year in cities like Hyderabad, Noida, Kolkata, Bangalore, Gurgaon, Pune, etc.