Emvies 2017: Mindshare retains Agency of the year; Star India, Vodafone named Client of the year

GroupM’s Mindshare won the Agency of the Year title at Emvies 2017, while Madison Media clinched the Grand Emvie trophy at the 17th edition of Emvies event that was held in Mumbai on Friday evening. Star India and Vodafone became the Client of the Year, closely followed by HUL. Emvies is a chapter of The Advertising Club (TAC India).

Mindshare grabbed 265 points, followed by Group M’s newly formed agency Wavemaker that got 235 points, whereas Madison Media (130 points) and Lodestar UM (85 points) came in at No. 3 and 4. Madison Media also grabbed the Grand Emvie of the year for the campaign Asian Paints Corporate - Hindi Search Ads for the First Time in India! (Best Media Innovation - Digital - Search).
Within the media agency tally, MediaComm stood at No. 5 with 50 points and Kinetic stood No. 6 with 35 points. A total of one Grand Emvie, 19 Gold, 33 Silver and 52 Bronze were awarded to the media agencies.

Amongst the Clients who won big, Star India and Vodafone each totalled to 80 points, closely followed by HUL that grabbed 75 points. Asian Paints got 55 points, while Marico and P&G got 50 points each. 
Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, 2017 Awards Chairman for Emvies, said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the Emvies remain committed to recognising such outstanding communication stories. Being one of the most trusted and coveted awards in the category, the Emvies continue to scale with increased participation and representation from across industry stakeholders.”

Adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country, the jury process is one of the broadest and inclusive. With over 816 entries, the awards have continued to grow in scale and strength, emerging as the gold standard amongst media awards recognising path-breaking brand campaigns and innovations.

 Elaborating on the scale and the entries, Partha Sinha, 2017 Awards Co-Chairman for Emvies said, “The Emvies 2017 has successfully contributed towards recognising high impact media campaigns that have made a difference. It continues to be one of the most coveted awards within the industry.”
In his welcome address Vikram Sakhuja, President of The Advertising Club said, “In its 17th year now, the Emvies has continued to grow in scale and strength, emerging as the gold standard amongst media awards. With a jury consisting of over 211 distinguished industry leaders from across the country, this has been a transparent process to select transformational work.  We are engaging with some top global content sites to showcase the best of our archives to the world.”